I was talking to a friend today, who shall remain nameless, and said “Aye, there’s the rub.” She replied “the RUB??”. She didn’t know the phrase. A quick survey of my immediate colleagues: they didn’t either.
How can ANYONE who has a western university education not know “Aye, there’s the rub”. How can they not know what it means, much less where it comes from? It’s one of the most memorable phrases in the canon of English literature, and I don’t care what they say, it’s IMPORTANT.
“To sleep, perchance to dream, aye there’s the rub
For in that sleep of death what dreams may come.”
from HAMLET, people, HAMLET. The to be or not to be soliloquy, no less.